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Whether or not it includes a clear commitment to nonviolence, most of the basic steps in campaigns are the same: research and collect information, educate and train, develop a strategy. What, then, is unique about a 'nonviolent campaign'? It's certainly more than simply not being violent.
Many organisations and campaigns committed to nonviolence have statements of their nonviolent principles that explain their perspectives. WRI's Statement of Principles describes what we mean when we say we embrace nonviolence: